Well there is hard and there is hardened.
Heli coils are generally substantially harder then the material they are inserted into.
As such they put a greater load on the tap which will generally break. This is particularly so if you are using carbon steel taps and not the stronger HSS taps or even stronger taps for tapping harder materials.
Then you have the contact area.
If you look closely at a Helicoil you will see that it is not the correct thread angle, it is square ie 90 deg.
That means that tap is required to cut a lot of material off both sides, not something that a tap was designed to do.
Now you can do it, with a lot of lubricant and a very light cut more like an agitation than a tap , but it is a lot easier to take a bit off the bolt.