We are going to bore some people to death, Richard.
But here goes:
Hard to tell from the picture. But it looks like it started to melt on the piston top/apex, and then finally the remaining material fractured away, around the weakest spot, where most material got dragged away, or around an existing imperfection (casting defect, crack, etc.).
Could have been a totally different story of course (shot head gasket, detonation, etc.), but I thought I'd bring it up, since it could be a realistic option for what caused that failure, once all other possible issues are ruled out.
There are some arguments against detonation meltdown however. There are no signs of overheating and it happened very fast. Otherwise you would expect the piston crown to cave in, it would look burnt, you might find a blued gudgeon pin, and with a pinging engine, it will take quite some time before you finally hole the piston, if at all. With a new engine chances are rather high that it will seize due to overheating anyway. And most obviously, there will be a clear pinging noise from the engine. Furthermore, the location of the hole in the piston would be exactly opposite of the component that caused the premature ignition (ie spark plugs, injectors, glowing ridges or carbon deposits, part of the head gasket protruding into the combustion chamber, etc.). I can't see anything like that in the head, near the area of failure.
Hard to give a definite answer based on some low res pics. Grey is all theory.