Putting mine back together now and this question occurred to me so I did a quick search and this was the only thread that came up.
It may be that this doesn't really matter but I'm sure BSA wouldn't have left this to chance...would they?

My feeling is that the oil supply is most needed on the underside of the rocker shaft as it is there that the shaft and rockers react the forces coming from the push rods working against the valve springs. Most friction and wear you would expect to occur on the underside of the shafts and rocker bearing bores. I notice there are oil drain drillings in the rockers too on the underside, presumably to aid oil flow.
Final clue I have found is on page 21 of the owner's instruction manual where the exploded drawing shows the valve gear all laid out in as you would expect the correct orientation in vehicle. This shows the rocker shafts with the oil delivery channels facing DOWN. I'm not worried about gravity so much because the oil is delivered under pressure.
Per my reasons above and what's shown in the drawing, I'm putting mine in channels down, sorry guys!

But as I said at the start we all end up over thinking these things and to be honest it probably doesn't make an iota of difference whichever way they go. This is about the only part of my bike I've worked on that hasn't been shagged out so I'm thinking this is one of the more robust areas of the unit! Cheers