To echo CJ, the angle of the cable to the cross shaft lever is where a lot of effort is wasted. The short lever should approach 90 degrees to the cable as the brake starts to bind, but never pass over 90 with the brake applied hard. As stated, the cable length errors account for most of the incorrect set ups.
Also an old and stretched outer cable has to be compressed before the inner can apply any force, so more pedal movement lost.
Later models have the lever on the drum pointing down and this "reverse lever" position can also improve performance..
Swarfy.